Overview
In an effort to promote diversity and inspire the next generation of creative professionals, the American Advertising Federation (AAF) Toledo partnered with Pickett Elementary School for a dynamic career day event. This initiative highlights AAF Toledo’s commitment to community engagement and fostering interest in the arts among young students from diverse backgrounds.
Objectives
- To introduce elementary students to career opportunities in graphic design and the broader creative industry.
- To educate teachers about AAF Toledo and provide resources that connect students who show an affinity for art to continuing industry-related education.
- To inspire students’ creativity and teamwork through hands-on activities.
Event Details
- Date: May 14, 2024
- Location: Pickett Elementary School, Toledo, OH
- Participants: 4th to 6th graders, their teachers, AAF Toledo President Valerie Thompson
Activities
Career Presentation:
Valerie Thompson, AAF Toledo President, led an engaging presentation for students, explaining the role of a graphic designer, insight into the daily activity and skills involved in the position, and the importance of creativity in marketing and advertising.
The presentation included real-world examples, visuals, and interactive Q&A sessions to keep students engaged.
Hands-On Group Activity:
Following the presentation, students were divided into small groups and tasked with inventing their own candy product.
Each group was responsible for creating a marketing plan, including branding, packaging design, and promotional strategies.
Students utilized their creativity and teamwork skills, resulting in a variety of innovative candy ideas.
Outcomes
Increased Interest in Art Careers: The event ignited enthusiasm among students, particularly those interested in art, leading to increased inquiries about careers in graphic design and marketing.
Creativity and Collaboration: The hands-on activity fostered collaboration, allowing students to express their ideas and learn the importance of teamwork in the creative process.
Community Engagement: AAF Toledo strengthened its ties to the Toledo Public School system by providing valuable career insights and a resource for exposure to creative careers.
Feedback
Teachers and volunteers noted the high levels of engagement and creativity demonstrated by the students. Many students expressed excitement about the possibilities of pursuing careers in the arts, indicating that the event successfully met its objectives.
Conclusion
The collaboration between AAF Toledo and Pickett Elementary School exemplifies effective community outreach and diversity efforts in action. By inspiring young minds and providing them with insights into creative careers, AAF Toledo is not only promoting diversity in the arts but also paving the way for the next generation of creative talent. This case study serves as a model for future initiatives aimed at bridging the gap between education and the creative industry.